MKT 232 Social Media Marketing
This course is designed to build students' social media marketing skills by utilizing projects that give students hands on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses.
Competencies
Student Learning Outcomes
1. Integrate different social media techniques into a marketing plan.
2. Describe social media marketing strategies.
3. Create a social media marketing campaign, applying appropriate social media tools.
4. Create a plan to improve marketing efforts for businesses using social media.
Credits
4
Class:
3
Lab:
2
Distribution
Business AdministrationOffered
(S)